Every one of our clients has different requirements, criteria and aspirations, so we tailor our services uniquely to each client. There are several steps along the way to creating a successful advertising jingle, and once you commission us we're happy to guide you through every one. At all stages you are involved. We listen to your concerns, and we don't proceed unless you're completely happy.

Pre-campaign research - we need to know about your business, your market, and your goals. We'll listen to your ideas and thoughts, we'll ask questions - we'll keep on until we feel we know your business through and through!

Media planning - based on our discussions with you, and our experience, we can advise on the best stations/media outlets to reach your target audience.

The big idea - the concept - we'll come up with an idea for the commercial that we think will work for your business and market. If you think we've missed the point or if there's some new information we need to know, we listen again and think again! We're not happy until you're happy.

At this point we will provide you with a quotation on the costs involved in producing your commercial, based upon our development work with you to this point. Our quotation will take into account every stage of production until the point your commercial goes to air, and is itemised so you can see how the money is used. For example a jingle with one singer will cost a lot less than a jingle backed by a symphony orchestra! Once you're happy - and only then - we'll proceed.

script writing - taking the idea further, we develop it into a compelling, memorable script. Only when you're happy with it do we proceed further.

voiceover casting - we have access to 100's of voice actors worldwide, so finding the perfect 'voice' is no problem.

music creation - The first musical stage is usually for one of our music producers to talk over some style ideas with you, based on the strategy so far. We'll talk about the most appropriate music for your campaign (for example Rock, Classical, Acoustic, Comedy etc), and the vocal styles to choose from, so you are confident about how your final commercial will sound. To help you, we may use examples from other commercials we've produced, or other music, it may even be appropriate to produce a basic 'demo' version to illustrate what we're aiming to achieve for your commercial.

RIGHT UP UNTIL THIS STAGE YOU ARE STILL UNDER NO OBLIGATION

By now you are completely happy with the concept, the script, the musical demo and ideas we've outlined. Before the final stages of production, we ask you to make a commitment authorising us to proceed according to the quotation we supplied.

commercial production - Now that you've approved the concept, the script and the musical direction, we proceed with producing the commercial using our in-house musicians and singers, and our 3 studio facilities.

Final approval - the exciting bit - you get to hear the finished product!

delivery to broadcasters - we supply your commercial direct to the broadcasters, ready to go to air.